Mark Penn on the state of the news business
The Rebooting Show
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Advertising's Tug-of-War with News Media
This chapter examines the intricate relationship between advertisers and news content, highlighting the contradictions in their support for journalism versus actions that undermine it. It discusses the implications of brand safety initiatives and the resulting censorship of news outlets, questioning the impact of these dynamics on free expression and the sustainability of the news industry.
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