Replay: Plant-based foods need a makeover, with Peter McGuinness
Masters of Scale
00:00
Navigating the Plant-Based Food Landscape
This chapter explores the challenges and opportunities faced by the plant-based food industry, emphasizing the need for strategic marketing and collaboration among brands. The conversation addresses misconceptions about health and nutrition in plant-based foods and highlights the industry's response to declining sales. Additionally, it reflects on the complex perceptions of processed foods and the importance of inclusivity in engaging both plant-based and meat-eating consumers.
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