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#15: Master communicator, Stephen Gates, on why creativity done properly is blue collar work

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Is Your Product a Commodity?

"If it's about creativity, then my team is now empowered to be leaders," she says. "We've gone from being a commodity to being kind of the Sherpas who are going to teach any group how to be creative" She adds: "You want to have better ideas ... you need the creative team involved with you"

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