2min chapter

Marketing Against The Grain cover image

This Leaked Memo From Yahoo Explains Why Big Businesses Fail

Marketing Against The Grain

CHAPTER

The Biggest Problem in Product-Led Growth Is Accountability

Most companies as they mess up, they blur the lines of responsibility. We always work on trying to have a directly responsible individual. If you can't prioritize the work, you don't truly own the thing. Yes, you have to have both control.

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