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The Next Era of Growth: How to Achieve Full Funnel Excellence

Perpetual Traffic

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The Power of Reach Campaigns

The vast majority of stuff that we're running in association with the consideration campaigns are just straight conversion campaigns. So as a sort of a middle of funnel action, that's the reason why. The more you spend on the reach campaign for that 3% lookalike audience, those people then convert and start becoming a part of your conversion campaign. They actually are in both buckets,. For somebody like me and some for media buyers, like this is a way to expand your market. You're now not just taking what meta gives you, you're creating your own market.

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