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#609 - Uri Gneezy - How To Understand Psychological Incentives
Modern Wisdom
The Importance of Not All Incentives Are Good for Everyone
In the late 90s, early 2000, both on them Toyota came up with hybrid cars. And fortunately for them, those were really bad cars. So today, if you buy a Prius, it's a competitive car. It's a very good car. Back then they were bad. And that was great. Because if you wanted to see now, look, I'm a good guy. I care about the environment. You should buy a hybrid car because for the same amount of money, you could have bought a much better car.
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