4min chapter

Data Skeptic cover image

Data Skeptic: Ad Tech

Data Skeptic

CHAPTER

How Much Would You Pay Per Click?

Search engine marketing is very expensive by most people's standards. Depending on what you're selling, between one and maybe six bucks a click is pretty typical. A large portion of the internet, in particular, aggregator sites, really exists only as a consequence of this design of advertising. I've been playing around with redit ads, and to lesser extent, facebook and instagram in other places. Targeting by country i highly recommend using these options.

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