14min chapter

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S9 E7: What You Might Be Getting Wrong as a DTC Founder

Limited Supply

CHAPTER

Navigating the DTC Launch Journey: Strategies for Success

This chapter explores the process of successfully launching a direct-to-consumer brand, detailing the common pattern of initial success followed by a decline in sales. It emphasizes the need for pre-launch testing, a robust launch strategy, and sustainable customer acquisition tactics to maintain growth post-launch.

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