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Melio: Disrupting the $25 Trillion B2B Payments Market, By the Books

"Age of Miracles"

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Disruption Is a Long Process

New market disruption targets serve customers who weren't consuming before. Incumbents chasing higher profitability in more demanding segments tend not to respond vigorously. Low end disruption targets overserve customers by paring down products and offering them to consumers at lower prices.

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