Direct Response Online Is Like Machine Learning

You're spending that money getting direct feedback immediately. And it's, I mean, it really can change the course of a campaign like overnight. You never used to be able to test your way and add the same way you can right now on like Facebook and Google. Right now you could put out 10 different versions and narrow it down. But in a way you almost don't even have to be that smart or that could have a copywriter because you're kind of, it's kind of like machine learning. That's probably not a very good analogy for anyone that knows AI, but it'skind of like machinelearning. It's like the machine tries this. It works. It tries