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Why learn to be happy?

The Why Factor

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How Does Well Being Affect Voting Behavior?

The happiest country in their latest research is finland. At the bottom of the list, south sudan voters make choices not so much on what they know, but what they feel emotions populous politicians use to their advantage. The way that people feel can tell us more about how people are likely to vote than traditional objective measures such as unemployment. It also makes the ultimate business case for politicians and policy makers.

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