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How You Can Stop Selling Out and Start Selling In

Sales Pipeline Radio

CHAPTER

The Four Pillars of Selling

The four pillars of selling, in contrast with selling out, is connection, curiosity, understanding, generosity. Indan: The subtext of the book is, how do you crate positive buying experiences for your customers? Is ultimately, the buyer's decision, in largest measure, comes down to their experience with you as an individual seller or sellers.

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