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2min chapter
How You Can Stop Selling Out and Start Selling In
Sales Pipeline Radio
The Four Pillars of Selling
The four pillars of selling, in contrast with selling out, is connection, curiosity, understanding, generosity. Indan: The subtext of the book is, how do you crate positive buying experiences for your customers? Is ultimately, the buyer's decision, in largest measure, comes down to their experience with you as an individual seller or sellers.
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