How to Use Data and MLOps to Drive Business Value

HelloFresh is one of the most complicated businesses I've worked with from a data perspective. Miss Play also really complicated, but from a different perspective. We're an ad tech platform because we want to attract users by having this sort of chicken and an egg problem. So if I'm not going to attract users in the right way, what do I have to do? And so you kind of have two separate clients that are trying to get both sides working together.