
It's CNN Minus (319)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Are You Not Prepared to Spend on Marketing of Your Content?
A lot of the marketing was cut. And why they didn't stop the launch or postpone the launch, because there wasn't any as much marketing to go along with it. I mean, and let's be clear hereif, if they get the original projection of two million subscribers in the first year,. If they can get two million people to sign up for this thing at five bucks a month, that's a hundred, 20 million dollars a year. This is a real businesswell, it's thogh, you were, you were a baking fun o mackenzie there.
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