3min chapter

Behind the Brand with Bryan Elliott cover image

How to Build a Multi-Million Dollar Newsletter Business | Tyler Denk, Beehiiv | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

How to Negotiate Deals With a Newsletter Owner, Writer, Sender

It depends on what game you're playing, right? If you are trying to build long lasting relationships with these advertisers, like you want to deliver as much return for the advertisers as possible. So it's all about selling the narrative of why that audience is more valuable than advertising on another channel. It also say CPM varies on is it your list size or just the people who are opening because a subscriber might not open.

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