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The Business of Wines in India - Understanding the fast growing Rs. 1500 Cr market

The Indian Dream

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How the Vine Market in India Could Grow

In china, three % of the overall consumption of alcohol is wines. If you look at brazil, that's two point three%. In europe, it goes beyond 17, 20, 25% in some cases. Europe has an obsession with wine. They call australia and chinese wines as new wines, new country wines. India to day stands at point four%, right? So there is a lot of headroom for growth. Even if the alcohol market remains the same. A vine consumption probably should grow, given the other trends in other countries. It could pine out a completely different beoka. But that gives you some sort of angle on where the market could potentially lead

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