
Marketing ops don’ts and why healthy tension between DG and ops is a good thing | Darrell Alfonso @ AWS
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A B Testing Is a Great Way to Test a Webnar Versus Last Chance to Register
Adba w iis a little bit unique though, because we actually have flike millions of people to play with. It's much more effective if you test something with very stark contrast, right? So rather than say, oh, we're going to subject line test, register now for this webnar versus last chance to register. You know what i mean? The differences are so close,. the similarities are so close, that you don't take away a l from the test.
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