I just remember early you sending me tax saying, we just got this client. I ges fore might be professors as co founders, who are dear friends. And then jonah marberd rickand other folks are co founders of company ans well. So yet a knowing customer sis is a big deal. You had very early success with customers? Eh, yes. It was a we knew what we wanted to build, so we had been, to some extent investing this pace....