Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |
The Audiobooks Podcast
The Four Actions Framework to Craft a New Value Curve
To break the trade-off between differentiation and low cost, there are four key questions to challenge an industry's strategic logic. The first question forces you to consider eliminating factors that companies in your industry have long competed on. It is by pursuing the first two questions of eliminating and reducing that you gain insight into how to drop your cost structure vis-a-vis competitors. In the case of the U.S. wine industry, Cassella created Yellowtail, a wine whose strategic profile broke from the competition and created a blue ocean.
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