The Uncanny Valley

The science in all this, the fact that the independent and the dependent variable are still not defined. This is like the scientific equivalent of that backward, over the head, half court, basketball shot. That's the level of science that these people are carrying out at this point. And I think some of them are actually trying to form the basis of this field of study right now. They're doing the groundwork. Some of them also are just chasing headlines. There's no better way to get into the media cycle with your study than releasing some findings on the uncanny valley.