What Good SEO Consulting Looks Like w/ Tom Critchlow
Content and Conversation: Organic Growth Insights from Siege Media
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The Importance of an Executive Summary
Having a single point to each slide and making sure that point is in the slide title is very rarely actually well done. The important things should be important on the slide, right? It shouldn't be about you saying it, it should be about that should be naturally obvious to to the presentation. And if all they do is read the titles, they get the point. They get what is going on in the presentation. So often I see slides that say something like, you know, site speed or content strategy or like performance at the top of the page. That's really important for two reasons: One, it makes stuff easier to read, but specifically it makes the idiot read for senior executives
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