Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Exploring Brand Growth and Behavioral Science Innovations

This chapter explores the intersection of behavioral science and brand development, featuring a sponsorship from Function Growth that highlights their unique success-driven payment model. It further delves into innovative applications of behavioral science, including behavioral AI and product prototype testing in online consumer interactions.

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