The Importance of Creativity in Marketing

There's going to be demand creation happening. One is not greater than the other, you need to do both. But it is two separate things that you need to be doing. We just have to create content that resonates and engages with our target audience. It's plain and simple. Let's actually control what we can control on the engagement and creative side as a default kind of lagging outcome. The way you measure that is much more based on the quality of the marketing creativity and the content itself.