What Are the Best Questions to Ask Customers?

There’s  nothing as powerful as a pitch that tells a story, and Chief Story Architect, Kevin Smith will be the first to tell you!

Kevin is a Story Architect.  In his career in sales, marketing, entrepreneurship, and politics, Kevin has done over 10,000 pitches. As the Chief Story Architect for TheStoryArchitect.com, Kevin helps start-ups, small businesses, and social enterprises unleash their story to secure customers and investors, by helping them understand what their core customer story is and then helping them get their story to market.

Kevin is also an educational workshop facilitator at MaRS, a volunteer advisor at the RIC Center, HumberLaunch, and UTM i-CUBE, as well as a frequent speaker at Small Business Enterprise Centers.  He previously worked at Dell for 14+ years in enterprise sales and marketing. Author of the upcoming book “The Pitch Lab”.

“Anybody can pitch- but the idea is, how do we make that pitch persuasive and effective?”

In this week’s episode of the #StartupCanadaPodcast, sponsored by Mastercard and Ceridian, Kevin explains how entrepreneurs can capture the attention of the right people, and leave a lasting impression.