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What's the Job to Be Done?
i think long term, the market arbitrages will become very obvious. Hetchvan folks are super smart, but they're constrained by the job to be done. If you could take the shackles, meaning change the business model, and they'd be able to own amazon for 30 or forty years. But they're not able to do that. And so what do they need? They need to show paper mark ups. So how do they behave? They tell these people, focus on short term growth,. Because i need to show a paper mark up so that other people will give me money for my new 'investment' The opposite behaviour is not have to do that, and