Thinking Leadership

thought leadership gets a bad rap, because oftentimes it's wrapped around these very buzzy things. And i think the last little piece there is the most important one, which is actual resultstangible things that you can point to if you're going to go out in the world and say, hey, you should be doing it this way. I talked about this at the my summit slot the other day, when we talked about communities of product, communities of practice and communities ofi interest, not industry interest. You typically find it around practice or product. So again, for examples, my friends at all tricks like certainly did that.