3min chapter

Marketing Made Simple cover image

#81: Leveraging the Science of Human Behavior in Marketing

Marketing Made Simple

CHAPTER

Marketing Made Simple - How to Deliver Value to Your Customer

You are looking for positive reinforcement. You want to show them that when they buy your product or service, their life will be better. What does that mean then for them? Once their problems and frustrations are resolved, what does their life look like? And why this is important is because exactly what Phil talked about in this episode. Being a hero maker is all about delivering value to your customer. That's why we call you hero makers.

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