105 | Digital marketing strategies for product businesses with Allie Morris Nute, Verb House Creative
Proof to Product
How to Increase Your Instagram Followers
Sally Kohn: I just helped one client friend increase her wholesale accounts by 250%, which is so exciting. Can you tell us about a recent win you had for a client? You don't have to name names if you don't want to. But what did they come to you for? And how did you help them? How did you make a transformation in their business? She says she doesn't believe that the numbers are that important for the following, more about engagement.
Our guest today is Allie Nute, the creative lady behind Verb House Creative. Allie provides content creation, digital marketing management and consulting services to incredible, creative businesses - businesses with personality, heart and dedication. Allie calls them her client-friends.
On this episode, we are talking about misconceptions that creative entrepreneurs have around marketing and how Allie helped one of her customers increase their wholesale sales by 250%. We also find out why fewer emails is often-times more impactful, why you don't need to be focusing on all of the social media platforms, and when it's best to pick one and run with it.
ON TODAY’S EPISODE:
- What types of services Verb House Creative offers
- The difference between social marketing and digital marketing
- How Allie got started with her marketing career
- Common misconceptions product based business owners have about creating and executing a marketing plan
- The benefits of getting an outsider’s perspective
- Advice for handling marketing logistics
- How Allie helps clients transform their businesses
- Simple steps and tips you can implement in your business today
- The importance of knowing your audience and product cycles and avoiding “vanity metrics”
- How having a family has changed her approach to business
- The Bespoke Content Club and what’s coming up next for Verb House Creative
KEY TAKE-AWAYS:
“I wish I could tell everybody in every industry in the world, try to pick the channel that’s gonna be best for you. Is it gonna be Facebook or is it gonna Pinterest?” - Allie Moris Nute
“It’s really key to get some outside help, because marketing is hard, it is paralyzing and you have a million other things to do, but this really has to get done.” - Allie Moris Nute
“We can undersell ourselves, or undersell our successes we've had, but somebody coming from the outside can take a look at the bigger picture and bring a unique perspective to it.” - Katie Hunt
“Too many people are trying to do too many things.” - Katie Hunt
“We all feel like we are really, really busy, and that's because we are. But if you don't sit down to actually make time for strategic marketing, it's just not gonna get done.” - Allie Moris Nute
“We can tell if a brand or retailer is just sending out emails just because they feel like they need to hit that certain mark, or if they're really taking the time to create content that we really care about and that their customer really cares about.” - Allie Moris Nute
“I'm a firm believer that it takes a solid, good two to three months to really see the effects of good marketing, good content and good strategy.” - Allie Moris Nute
“I wanna make sure that we're a good fit in terms of how this person's fitting in with the group but also that their business is at a point where they'll be able to really, truly leverage the group and all that we're doing to enhance their business.” - Katie Hunt
“When you're a small business owner it's not just your business, you are so wrapped up in your business, and your business is so wrapped up in every other aspect of your life, it really extends to everything.” - Allie Moris Nute
LINKS
Website: http://www.verbhousecreative.com
Instagram: http://www.instagram.com/verbhousecreative
Pinterest: https://www.pinterest.com/verbhousecreative
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ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
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