B2B Marketing with Dave Gerhardt cover image

6 Steps to Building a Customer Insights Program with Shoshana Kordova

B2B Marketing with Dave Gerhardt

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Sharing Customer Insights for Team Alignment

This chapter focuses on the significance of effectively sharing customer insights within teams, advocating for tools like Slack for immediate communication. It highlights the role of product marketers in conveying feedback from customer interviews to influence product development and improve customer satisfaction.

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