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Brand Marketing - The Top Strategy for Q1, 2023
Every gain matters, but there's a lot of gains that do not. This year, like every kind of place where you have existing traffic, you wanna make sure that you've efficiently cycle that traffic in a meaningful way to become customers. We're moving to a world where influence is going to be the core measurement versus direct response. So if you get really great at your story, getting your positioning nailed down and then ramp up your brand marketing, you are going to come out from this uncertain economic times better, healthier, and stronger than ever.