Rivalry and Reflection: The Lamborghini Legacy

Luke Burgis is an entrepreneur and author.

We feel like we are in charge of our wants. Like we're the creator of our desires. But Rene Girard's theory of Mimetic Desire suggests an alternative - all we are doing is copying and modelling other people's wants, and then spitting them back out as our own.

Expect to learn why you're going to die of a Brazilian butt lift, why mimesis is a kind of alchemy, how mimetic desires cause people to become scapegoats, why Lamborghini's creation story is explained by Rene Girard and much more...

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