Building Products and Brands Based on Existing Audience

This chapter discusses examples of individuals who have successfully built their own products and brands based on their existing audience and content. They explore the business models of a blogger who has expanded into creating her own line of barbecue sauces and rubs, and a woman who plans to scale her co-working space for women of color. They also analyze the shift in distribution for creators, focusing on the advantages and challenges of email marketing.