The Most Important Ways to Look at Data From a Marketing Perspective

On last night's Demand Gen Live, Chris Walker signed on from San Diego, CA and covered the following agenda: Why the B2B agency model needs a complete overhaul, The truth about Marketing to the enterprise, and How “data-driven” companies lie to themselves about being data-driven. He also opened the stage to a live Q&A where he answered questions about the things companies decide to continue doing that they can measure vs. what they don't do because they can't, how marketers need to keep up with buyers who are changing rapidly, digital content experiences, and the benefit of collecting self-reported data.