Thom Norman on whether diet change is a counterproductive ask (and what we could do instead)
How I Learned to Love Shrimp
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Funding for Change: Rethinking Animal Activism
This chapter explores the critical role of donations in sustaining social movements, particularly in animal welfare initiatives. It discusses how shifting the narrative from dietary changes to financial contributions may attract a wider supporter base, while addressing the funding disparities between animal rights movements and the meat industry. By examining donor motivations and the emotional appeal of advocacy, the chapter emphasizes the need for innovative fundraising strategies that resonate with a broader audience.
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