2min chapter

Thinkers & Ideas cover image

Corporate Explorer with Andy Binns and Charles O'Reilly

Thinkers & Ideas

CHAPTER

Test and Learn Methodology for Incubation

The test and learn method of experimentation that we credit steve blank with really popularizing successfully. But it presents a cultural challenge for corporations who are used to managers declaring, with certainty, this is what we're going to do. This discipline can help you get through incubation, but it is also one that presents challengers for corporations. It just makes the case that you've got to have ideation, but equally important, you have to have incubation.

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