Introduction

'We followed the lean startup principles of creating a product... we actually did an MVP version of our book... we kept testing our material... And we thought, this is going well.'

In this week's conversation, entrepreneurs and start-up strategists Ash Ali and Hasan Kubba reveal how they developed their 'unfair advantage' concept into a best-selling book through iterations and stress-testing, engaging an audience and attracting three publishers along the way. 

We also talk about 'business smarts' - how street smarts, book smarts and creativity work together, and how reading widely can help you create more 'dots' to join up so that you can be smarter and more creative in your business, and in your writing.  A fascinating and frank conversation with two start-up legends, that will help you find and leverage the pants off your own 'unfair' advantage.