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You almost have to think of it in terms of concentric circles and you got to go out a couple of rings, meaning like you thought of it strategically. I would come at it with a passion layer first. But there are people who do it the opposite way. We covered an entrepreneur who sold a content site on soap operas. And he knew nothing about soap opera. He has seen you nothing about soapoperas. It just depends on how much money you're making from each client or each person or customer. Some of those you'll be able to tick off as probably won't work. You've got to be able to stick with it for a long time. If you