2min chapter

Cold Call cover image

Wordle: Can a Pandemic Phenomenon Sustain in the Long Term?

Cold Call

CHAPTER

How Did the Word of Mouth Phenomenon Start?

Josh Wardell built a shareability into the game. It became this thing you could share with your friends or with your family, especially people who are not co-located with you in this time of incredible isolation. A player in New Zealand created this ability to visually share how many guesses it took and what your progression of guesses was without giving away the word. And Josh Wardell said, that's fantastic. Do you mind if I build that in automatically as a feature? And the user said, please.

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