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How to use email marketing to grow your business

Start Your Own Business

CHAPTER

How Many Emails Should We Send to Our Customers a Week or a Month?

Laura says frequency is really important in email marketing. You don't want to overwhelm your database at all, so start with once a week or fortnight and get feedback from the data. She also advises having a second Gmail account where you sign up to some of your competitors for inspiration. "You can gain so many ideas from that too"

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