3min chapter

Start Your Own Business cover image

How to use email marketing to grow your business

Start Your Own Business

CHAPTER

How Many Emails Should We Send to Our Customers a Week or a Month?

Laura says frequency is really important in email marketing. You don't want to overwhelm your database at all, so start with once a week or fortnight and get feedback from the data. She also advises having a second Gmail account where you sign up to some of your competitors for inspiration. "You can gain so many ideas from that too"

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