
[BONUS EPISODE] The Information's 411 — Why Instacart's Apoorva Mehta is Leaning in on Advertising
The Information's TITV
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Regulation, Privacy Acts, and Targeted Advertising on Instacart
The chapter explores the impact of federal and state regulations, privacy acts, and targeted advertising on Instacart, detailing how advertising, coupons, and customer data are utilized to benefit both customers and brands. Insights are shared on how Instacart navigates regulatory challenges, manages independent contractor classifications, and provides analytics to retailers for platform growth.
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