Are You Using Data Donations to Track Political Ads?

The way people receive political ads is often on mobile phones. By matching all of these data, I think we get a more detailed picture than the ad archives. We can really then match basically what the background characteristics of these people are, but also see what the ads they received on the other hand. So the information is much more detailed. And for us, it's more useful in when we study, for instance, the actual effects of ads, because we could also ask the same people in the end of the election campaign what they actually voted for.