lg needs to have a couple big volumes cellars. I don't think wing was every m that, but when you think of sam sung with galaxy s and you think of an apple with the eye phone, you have to have like one big constant cellar. Or if you're like a, you know, company that doesn't have that cash cow, then you can't really subsidize all your smaller projects. But i mean, whatd that could be? What decides this fate? To be honesti if you're looking at stuff like innovated stuff like wing, or potentially rollable phone, i mean, we don't know the exact time table of this,. We don't...