What Cultural Software Is, Is It?

When people think of digital communities, their thoughts likely turn to social media.

But social media is simply a tool, and it’s a tool designed to curate one thing: content.

Gina Bianchini , Founder and CEO of Mighty Networks , tells us how she envisions building future digital communities around culture.

Join us as we discuss:

• A strategic approach to building a digital community (4:33)
• The hamster wheel of digital content curation (18:38)
• Conflating social media with authentic digital community culture (30:18)

Check out these resources we mentioned during the podcast:

• Gina Bianchini
• Mighty Networks 

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .

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