4min chapter

Stanford GSB: View From The Top cover image

S6E8: Jennifer Hyman On The Power of Relentless Optimism

Stanford GSB: View From The Top

CHAPTER

The Story of a Closet in the Cloud

In 2008, Jen Atwood came up with the idea for a closet in the cloud. She says it was inspired by her sister's decision to return an expensive dress she bought on credit card debt. After thinking about how much people already rent clothes and buy them at fast fashion prices, "I resolved not only does it exist, but this is like 85% of how we already shop"

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