Positioning with April Dunford cover image

Mastering Messaging for B2B Tech with Emma Stratton

Positioning with April Dunford

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Intro

April Dunford and guest Emma Stratton dive into the complexities of translating positioning strategies into effective messaging for B2B tech companies, emphasizing the need for clear, jargon-free communication. Emma also shares details about her upcoming book 'Make It Punchy' that centers on crafting engaging tech messages.

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