3min chapter

Idea to Startup cover image

How to lose 1.8 billion dollars in 10 days

Idea to Startup

CHAPTER

Hire a Product to Do a Specific Job

The late Clayton Christensen dubbed this the jobs to be done theory. In my 10 minute gaps throughout the day, I hire all sorts of products to do all sorts of jobs. My job to be done wasn't watch great content, it was feel close with friends. So Quibi falls over themselves to note that they aren't competing with Netflix Amazon and HBO. Instead, they're competing with Apple, Twitter, Facebook, Instagram,. WhatsApp and 10 years of ingrained habits. These are the things that I did with my 10 minute windows.

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