The Trust Deficit: Brand Transparency and the New Rules of Retail
Retail Remix
00:00
Navigating Consumer Skepticism
This chapter explores the growing distrust consumers have in brand claims due to misinformation and greenwashing, and how a new platform facilitates the verification of product claims. It emphasizes the vital role of retailers in providing transparency and confidence through independent verification, innovative strategies, and consumer-facing data.
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Transcript
