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Season 4, Episode 10: AI Overviews and consequences for the open web (with Paul Bannister)

Mobile Dev Memo Podcast

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Shifts in the Search Landscape: Growth, Reclassification, and Market Dynamics

This chapter delves into the evolving landscape of the search market, focusing on Google's role amidst the rise of Retail Media Networks. It examines the implications of ad saturation on platforms like Amazon and how it presents opportunities for Google to enhance its search traffic.

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