Sarina’s Startup Playbook: Market to Product

Fertility, startups, and fitness are the three forces reshaping how entrepreneurs build in their lives and businesses. In this special episode with our VIP Mastermind guests, Courtney Saye, founder of the Functional Fertility Clinic, who helps couples conceive by addressing root-cause health issues, Sarina Virk Torrendell, startup advisor and founder of Seed28, who helps early stage companies launch and scale with precision, and Ashley Ansuini, founder of The Good Place Pilates, who is building inclusive, high-performing fitness studios. We dive into functional medicine breakthroughs for reproductive health, go-to-market strategies that position startups to win, and the culture-building habits that make businesses thrive. Tune in to learn how purpose-driven founders are creating impact, profitability, and legacy in totally different industries.

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HIGHLIGHTS

00:00 How do you help couples achieve pregnancy through functional fertility?

03:00 How gut health issues and yeast overgrowth block conception.

09:45 The profile of driven entrepreneurs and why stress impacts fertility.

14:30 The top five factors that sabotage conception.

16:15 Courtney’s free course on the Functional Fertility method.

19:30 Sarina’s journey from early Postmates to Apple, Meta, and Amazon.

22:00 Lessons on solving the “cold start problem” when building marketplaces.

25:30 What most founders get wrong about go-to-market strategy.

30:45 The mindset shift from operator to founder.

34:00 How do you balance being a founder while raising two young kids?

37:00 What are the startup trends in AI, lean teams, and building in public?

41:15 Why running a physical studio is harder than an online business.

43:45 The biggest risks and rewards of signing a lease.

48:00 How to train staff to see clients as more than just customers.

51:30 Why Pilates instructors need 450+ hours of training.

01:00:00 Advice to anyone intimidated by Pilates.

RESOURCES

Get Courtney Saye’s FREE Course HERE! 

Learn more about Sarina Virk Torrendell and Seed28 HERE!

Experience Ashley Ansuini’s The Good Place Pilates in Las Vegas HERE!

Join the 30 Day Audacity Challenge HERE!

Join the most supportive mastermind on the internet HERE!

Check out our FREE 90-Day Business Blueprint HERE!

Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch

Get glōci HERE Use code: HAPPY at checkout for 25% off!

FOLLOW

Follow me: @loriharder

Follow Chris: @chriswharder

Follow glōci: @getgloci

Follow Courtney: @courtneylsaye

Follow Sarina: @withsarina

Follow Ashley: @_ashleysue_