If you are constantly judged by this arbitrary percentage of what goes to programme versus what goes to adman, you are really limited in hiring top talent. I think it's life changing in some waysand if yeule are interested in that topic, thereis another interesting resource, which is called charity navigator dot org. You can see a lot of this information, but i'm almost contradicting what i think is our key point, which is that is this information important? Yes. Is it sometimes focused on too much? I think also yes.

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